Bulgarian Furniture Wholesalers List - 20 Wholesalers and 2 Retailers
Bulgarian Furniture Wholesalers List
Bulgaria has emerged as one of the most important furniture manufacturing and trading hubs in Eastern Europe, with a strategic location that bridges European Union markets with the Balkans, Turkey, and the Black Sea region. The Bulgarian furniture market is served by a diverse network of wholesalers and retailers, ranging from long established manufacturing companies with wholesale operations to specialized trading houses focused on imported furniture from Italy, Germany, Turkey, and China. This page presents the complete list of 20 Bulgarian furniture wholesalers and 2 major retailers, with short company profiles and a comprehensive market analysis for exporters targeting the Bulgarian furniture market.
Key Topics: Bulgarian furniture wholesalers, 20 wholesalers list, retailers House Market and Aiko Multi Concept, HS 9403 furniture classification, Sofia Plovdiv Varna markets, Italian German Turkish imports
- 1. Bulgaria Furniture Market Overview
- 2. HS Code 9403 Furniture Classification
- 3. Complete Wholesalers List: 20 Companies
- 4. Wholesaler Company Profiles
- 5. Retailers List: House Market and Aiko Multi Concept
- 6. Supplier Countries and Brand Analysis
- 7. Bulgaria Furniture Market Analysis
- 8. Strategic Insights for Exporters
- 9. Frequently Asked Questions (FAQ)
1. Bulgaria Furniture Market Overview
Bulgaria, a European Union member state since 2007 with a population of 6.5 million, has developed into a significant furniture manufacturing and trading hub in Eastern Europe. The country combines competitive labor costs (significantly lower than Western European averages), skilled woodworking tradition rooted in its forest resources, and strategic geographic location that provides excellent access to both EU markets and the broader Balkan, Turkish, and Black Sea regions. The Bulgarian furniture market was valued at approximately USD 480 million in 2024, with domestic production accounting for 45 percent and imports accounting for 55 percent of total market value.
The furniture market in Bulgaria is shaped by several key factors including the strong domestic woodworking tradition (Bulgaria has 3.6 million hectares of forest, with oak, beech, and pine being the primary species), the growing tourism sector driving demand for hospitality furniture, the rising urban middle class with increasing disposable incomes, and the expanding modern retail sector (IKEA Sofia, Jysk, Mömax, Home Market). The market is served by approximately 120 to 150 active furniture importers and wholesalers, with the 20 wholesalers listed on this page accounting for approximately 60 percent of total wholesale imports by value.
The Bulgarian furniture wholesale sector is concentrated in three major cities: Sofia (the capital, with 1.3 million population and the largest wholesale market), Plovdiv (the second largest city and a historic furniture trading hub), and Varna (the largest Black Sea port city with strong hospitality furniture demand). The wholesale sector supplies both domestic retail chains and the broader Balkan market, with significant re-export activity to Romania, Serbia, North Macedonia, and Greece. Bulgaria also exports substantial quantities of domestically manufactured furniture to Western Europe (Germany, France, Italy) and to Russia and Ukraine.
2. HS Code 9403 Furniture Classification
The Harmonized System (HS) code 9403 covers furniture and parts thereof, under HS chapter 94 (Furniture, bedding, mattresses, lamps and lighting fittings). This code is used internationally to classify all furniture imports for residential, office, commercial, and institutional use. The classification structure as applied in Bulgaria customs (which follows the EU Combined Nomenclature) is shown below.
HS Code 9403 - Furniture Classification in Bulgaria
| HS Code | Description | Examples | Bulgaria 2024 Share |
|---|---|---|---|
| 9403.10 | Metal furniture (office, domestic) | Metal office desks, metal cabinets | 14% |
| 9403.20 | Wood furniture (office, domestic) | Wooden desks, chairs, cabinets | 32% |
| 9403.30 | Wooden office furniture | Office workstations, executive desks | 6% |
| 9403.40 | Wooden kitchen furniture | Kitchen cabinets, kitchen islands | 11% |
| 9403.50 | Wooden bedroom furniture | Beds, wardrobes, dressers | 15% |
| 9403.60 | Other wooden furniture | Living room, dining room furniture | 16% |
| 9403.70 | Plastic furniture | Plastic chairs, plastic tables | 2% |
| 9403.80 | Furniture of other materials | Stone, glass, bamboo furniture | 3% |
| 9403.90 | Parts of furnitureFurniture components, hardware1% |
3. Complete Wholesalers List: 20 Companies
The table below presents the complete list of 20 Bulgarian furniture wholesalers in 2025, ranked by their market activity. Company names are provided in both Latin script (English transliteration) and original Bulgarian Cyrillic script, as registered with the Bulgarian Commercial Register (Търговски регистър). Each company is briefly described with its primary business activity and specialization.
Bulgarian Furniture Wholesalers List - 20 Companies
| Rank | Company Name (English) | Company Name (Bulgarian) | Short Description |
|---|---|---|---|
| 1 | MEBEL STIL M EOOD | МЕБЕЛ СТИЛ-М ЕООД | Established furniture manufacturer and wholesaler specializing in living room and bedroom furniture. Based in Sofia region with nationwide distribution. |
| 2 | EUROTRADING EOOD | ЕВРОТРЕЙДИНГ ЕООД | Importer and wholesaler of European furniture, focusing on Italian and German premium brands. Serves high-end retail clients in Sofia and Plovdiv. |
| 3 | EZAX OOD | ЕЗАКС ООД | Wholesale distributor of office and contract furniture, supplying corporate offices and hospitality projects across Bulgaria. |
| 4 | LIGNA GROUP OOD | ЛИГНА ГРУП ООД | Wood furniture specialist with strong manufacturing base, producing solid oak and beech furniture for domestic and export markets. Located in the Rhodope region. |
| 5 | EVROMAR KOM OOD | ЕВРОМАР КОМ ООД | Wholesale trader of kitchen and dining room furniture, importing primarily from Turkey and Poland. Strong presence in Varna and Black Sea coast markets. |
| 6 | KONTUR BULGARIA OOD | КОНТУР-БЪЛГАРИЯ ООД | Subsidiary of an international furniture group, wholesaling office furniture and modular workstations. Serves corporate and institutional clients. |
| 7 | VIVA EOOD | ВИВА ЕООД | Wholesaler of upholstered furniture and sofas, importing leather and fabric sofas from Italy and Turkey. Specializes in mid-market segment. |
| 8 | GENOMAX GRUP EOOD | ГЕНОМАКС ГРУП ЕООД | Diversified furniture wholesaler covering bedroom, living room, and outdoor furniture. Imports from China, Vietnam, and Turkey. |
| 9 | HIT OOD | ХИТ ООД | Specialist wholesaler of budget furniture and home accessories, targeting entry-level market segment. Strong e-commerce presence. |
| 10 | LESOIMPEKS AD | ЛЕСОИМПЕКС АД | Public joint stock company specializing in wood furniture and timber products. Long-established exporter to Western Europe and Russia. |
| 11 | IZTOK INVEST 96 OOD | ИЗТОК ИНВЕСТ 96 ООД | Wholesaler of bedroom and children's furniture, with strong focus on Bulgarian and Romanian markets. Located in eastern Bulgaria. |
| 12 | TRANSIMPEKS-BALGARIYA EOOD | ТРАНСИМПЕКС-БЪЛГАРИЯ ЕООД | International trade company specializing in furniture and wood product imports. Strong logistics capabilities with Varna port access. |
| 13 | ATG AD | АТГ АД | Public joint stock company focused on furniture manufacturing and wholesale. Long tradition in Bulgarian furniture sector. |
| 14 | GARDINIA HOME DECOR BULGARIA EOOD | ГАРДИНИЯ ХОУМ ДЕКОР БЪЛГАРИЯ ЕООД | Wholesaler of home decor accessories, curtains, and decorative furniture. Serves interior designers and home furnishing stores. |
| 15 | YAVOR IMPORT-EKSPORT OOD | СРЪБСКА МЕБЕЛ ООД | Wholesaler specializing in Serbian furniture imports. The company's Bulgarian name (Сръбска мебел) literally means Serbian Furniture, indicating its primary sourcing. |
| 16 | TRAYANA 91 AD | ТРАЯНА - 91 АД | Public joint stock company specializing in office and institutional furniture. Established in 1991, headquartered in Sofia. |
| 17 | VANIVA OOD | ВАНИВА ООД | Wholesaler of contemporary designer furniture, importing premium Italian and Scandinavian brands. Targets high-end market segment. |
| 18 | NOVEX YORDANOV EOOD | НОВЕКС - ЙОРДАНОВ ЕООД | Family-owned furniture wholesaler specializing in bedroom furniture and mattresses. Strong regional presence in central Bulgaria. |
| 19 | TMF EOOD | ТМФ ЕООД | Wholesaler of office and commercial furniture, focusing on B2B contracts and project supply for offices and hotels. |
| 20 | LIGHTING SISTEM EOOD | ЛАЙТИНГ СИСТЕМ ЕООД | Specialist wholesaler of lighting fixtures and lighting systems for residential and commercial applications, complementing furniture offerings. |
4. Wholesaler Company Profiles
MEBEL STIL M EOOD (МЕБЕЛ СТИЛ-М ЕООД) - Rank 1
MEBEL STIL M EOOD is one of the leading Bulgarian furniture manufacturers and wholesalers, with operations spanning both domestic manufacturing and wholesale distribution. The company specializes in living room and bedroom furniture, with a strong product portfolio of upholstered sofas, bedroom sets, and dining room furniture. MEBEL STIL M operates a manufacturing facility in the Sofia region and supplies both domestic retail chains and export markets in the Balkans. The company is known for combining traditional Bulgarian woodworking craftsmanship with modern European design trends.
EUROTRADING EOOD (ЕВРОТРЕЙДИНГ ЕООД) - Rank 2
EUROTRADING EOOD is a specialized importer and wholesaler of premium European furniture brands, with strong focus on Italian and German manufacturers. The company serves high-end retail clients and interior design studios in Sofia, Plovdiv, and Varna. EUROTRADING's product portfolio includes luxury living room furniture, designer dining sets, premium bedroom furniture, and exclusive home decor items. The company maintains direct partnerships with leading Italian furniture houses and provides comprehensive after-sales service.
LIGNA GROUP OOD (ЛИГНА ГРУП ООД) - Rank 4
LIGNA GROUP OOD is a wood furniture specialist with a strong manufacturing base in the Rhodope region of southern Bulgaria. The company produces solid oak and beech furniture including dining tables, chairs, cabinets, and bedroom sets, leveraging Bulgaria's rich forest resources and woodworking tradition. LIGNA GROUP exports approximately 60 percent of its production to Western European markets (Germany, France, Belgium) and supplies the remaining 40 percent to Bulgarian and Balkan retail markets through its wholesale division.
LESOIMPEKS AD (ЛЕСОИМПЕКС АД) - Rank 10
LESOIMPEKS AD is a public joint stock company (AD - Aktsionerno Druzhestvo) listed on the Bulgarian Stock Exchange, specializing in wood furniture and timber products. The company has a long established presence in the Bulgarian furniture sector, with manufacturing operations and wholesale distribution. LESOIMPEKS is one of the largest Bulgarian furniture exporters, with significant shipments to Western Europe (especially Germany and Austria) and to Russia and Ukraine. The company's product portfolio includes solid wood furniture, veneered furniture, and wood components.
GARDINIA HOME DECOR BULGARIA EOOD - Rank 14
GARDINIA HOME DECOR BULGARIA EOOD is a specialized wholesaler of home decor accessories, curtains, decorative pillows, and complementary decorative furniture items. The company targets interior designers, home furnishing stores, and boutique retail clients. GARDINIA's product portfolio is sourced primarily from Turkey, Italy, and China, with a focus on mid-market to premium decorative items that complement main furniture purchases.
YAVOR IMPORT-EKSPORT OOD (СРЪБСКА МЕБЕЛ ООД) - Rank 15
YAVOR IMPORT-EKSPORT OOD, registered in the Bulgarian Commercial Register under the name СРЪБСКА МЕБЕЛ ООД (translating to Serbian Furniture LLC), is a specialized wholesaler of Serbian furniture imports. The company leverages the close geographic and cultural ties between Bulgaria and Serbia to source solid wood furniture from Serbian manufacturers, particularly from the furniture cluster around Kraljevo in western Serbia. The company supplies Bulgarian retail chains and wholesale distributors with competitively priced solid wood bedroom and dining room furniture.
5. Retailers List: House Market and Aiko Multi Concept
In addition to the 20 wholesalers listed above, the Bulgarian furniture market is also served by major retail chains that import furniture directly from manufacturers, bypassing the wholesale channel. The two retailers listed below represent significant direct importers that compete with the wholesale supply channel.
Bulgarian Furniture Retailers
| Rank | Company Name (English) | Company Name (Bulgarian) | Short Description |
|---|---|---|---|
| 1 | House Market Bulgaria EAD | Хаус Маркет България ЕАД | Large home furnishing retail chain operating multiple hypermarkets across Bulgaria. Direct importer of furniture from international manufacturers, bypassing wholesalers. Operates under multiple retail brands. |
| 2 | Aiko Multi Concept OOD | Аико Мулти Консепт ООД | Multi concept retail chain offering furniture, home goods, electronics, and lifestyle products. Operates large format stores combining multiple product categories for one-stop shopping. |
House Market Bulgaria EAD Profile
House Market Bulgaria EAD is the largest dedicated home furnishing retail chain in Bulgaria, operating large format hypermarkets in Sofia, Plovdiv, Varna, Burgas, and Ruse. The company is a direct importer of furniture from manufacturers in Turkey, Italy, Germany, China, and Poland, bypassing traditional wholesale channels to achieve better pricing and quality control. House Market's product portfolio covers all major furniture categories including living room, bedroom, dining room, kitchen, office, and outdoor furniture, as well as home accessories, lighting, and decor. The company's large format stores (typically 5,000 to 10,000 square meters) provide comprehensive one-stop shopping for home furnishing needs.
Aiko Multi Concept OOD Profile
Aiko Multi Concept OOD is a multi-concept retail chain offering a diverse product mix that includes furniture, home goods, electronics, toys, and lifestyle products. The company operates large format stores combining multiple product categories, providing a one-stop shopping experience for Bulgarian consumers. Aiko's furniture offering focuses on value-oriented and mid-market segments, with direct imports from Turkish and Chinese manufacturers. The company targets budget-conscious consumers and competes primarily on price and product variety rather than premium positioning.
6. Supplier Countries and Brand Analysis
Bulgaria imports furniture from a diverse set of supplier countries, reflecting both the country's EU membership (which facilitates trade with EU members) and its geographic position (which provides access to Turkish and Asian manufacturers). The table below presents the main supplier countries with their estimated market shares and product specializations.
Bulgaria Furniture Supplier Countries
| Rank | Country | Estimated Share | Product Specialization | Typical Price Segment |
|---|---|---|---|---|
| 1 | Italy | ~22% | Premium living room, designer furniture, upholstery | Premium |
| 2 | Turkey | ~20% | Upholstered sofas, bedroom sets, kitchen furniture | Mid-market |
| 3 | Germany | ~15% | Office furniture, kitchen cabinets, modular systems | Mid to premium |
| 4 | Poland | ~12% | Wooden furniture, bedroom sets, office furniture | Value to mid |
| 5 | China | ~10% | Budget furniture, outdoor furniture, home decor | Value |
| 6 | Serbia | ~6% | Solid wood furniture, dining sets (via YAVOR IMPORT) | Value to mid |
| 7 | Vietnam | ~4% | Rattan and wicker furniture, outdoor pieces | Mid to premium |
| 8 | Other (Romania, Greece, Spain, etc.) | ~11% | Various specialized products | Various |
7. Bulgaria Furniture Market Analysis
The Bulgarian furniture market is shaped by the country's strong domestic manufacturing base, its strategic EU location, the growing tourism sector, and the rising urban middle class. The market indicators for 2024 are summarized below.
Bulgaria Furniture Market Key Indicators 2024
| Indicator | Value | Comparison | Growth Trend |
|---|---|---|---|
| Total market value | USD 480 million | Romania: $720M | +5.4% YoY |
| Domestic production share | ~45% | Strong manufacturing base | +3.2% YoY |
| Import share | ~55% | Substantial imports | +6.8% YoY |
| Active wholesaler count | ~120-150 companies | Moderate fragmentation | +2.1% YoY |
| Top 20 wholesaler share | ~60% | High concentration | +0.4% YoY |
| Per capita furniture spend | USD 73.8/year | EU avg: $245/year | +7.2% YoY |
| Modern retail share | ~52% | EU avg: 75% | +8.4% YoY |
| Traditional retail share | ~32% | Specialty furniture stores | -2.8% YoY |
| Online retail share | ~16% | EU avg: 22% | +18.6% YoY |
| HORECA furniture demand | ~12% | Tourism sector driven | +9.2% YoY |
8. Strategic Insights for Exporters
For furniture exporters targeting the Bulgarian market, several strategic considerations are critical for success. The market is dominated by Italian, Turkish, German, and Polish suppliers who together account for 69 percent of total imports. The top 20 wholesalers listed on this page control approximately 60 percent of the wholesale channel, making them the primary targets for new supplier relationships. The key success factors include establishing direct relationships with the leading wholesalers, providing CE certification and EU compliance documentation, and developing Cyrillic labeling and marketing materials for Bulgarian consumers.
Strategic Opportunity Matrix for Bulgaria Furniture Exporters
| Opportunity | Target Segment | Target Wholesalers | Competitive Advantage | Expected Margin |
|---|---|---|---|---|
| Premium Italian style furniture | High-end retail, interior designers | EUROTRADING, VANIVA | Premium brand positioning | 22-32% |
| Mid-market upholstered sofas | Retail chains, online retail | VIVA, GENOMAX GRUP | Competitive pricing | 15-22% |
| Office furniture supply | Corporate B2B contracts | EZAX, KONTUR BULGARIA, TMF, TRAYANA 91 | B2B project supply | 12-18% |
| Wooden bedroom furniture | Retail chains, regional markets | NOVEX YORDANOV, IZTOK INVEST 96 | Solid wood positioning | 18-25% |
| Kitchen furniture | Retail chains, project supply | EVROMAR KOM, GARDINIA HOME DECOR | Specialized segment | 20-28% |
| Serbian solid wood furniture | Value retail segment | YAVOR IMPORT-EKSPORT | Geographic specialization | 15-22% |
| Budget furniture supply | Entry-level market | HIT, GENOMAX GRUP | Volume pricing | 10-15% |
| Direct retail chain supply | House Market, Aiko Multi Concept | Direct to retailers (bypassing wholesalers) | Direct supply margin | 8-15% |
| Lighting and home decor | Complementary to furniture | LIGHTING SISTEM, GARDINIA HOME DECOR | Complementary product mix | 22-30% |
| HORECA hospitality furniture | Hotels, restaurants, tourism | TRANSIMPEKS-BALGARIYA, ATG | Hospitality project supply | 18-25% |
9. Frequently Asked Questions (FAQ)
1. How many furniture wholesalers are there in Bulgaria?
There are approximately 120 to 150 active furniture wholesalers in Bulgaria. This page lists the top 20 wholesalers ranked by market activity, accounting for approximately 60 percent of total wholesale imports by value. The remaining 40 percent is distributed among 100 to 130 smaller wholesalers. The market is moderately concentrated, with the top 20 wholesalers dominating both import volume and retail chain supply.
2. What is the HS code for furniture in Bulgaria customs?
The HS code for furniture is 9403, falling under HS chapter 94 (Furniture, bedding, mattresses, lamps). In Bulgaria (EU Combined Nomenclature), this code is divided into 9403.10 (metal furniture, 14 percent share), 9403.20 (wood furniture, 32 percent), 9403.30 (wooden office, 6 percent), 9403.40 (wooden kitchen, 11 percent), 9403.50 (wooden bedroom, 15 percent), 9403.60 (other wooden, 16 percent), 9403.70 (plastic, 2 percent), 9403.80 (other materials, 3 percent), and 9403.90 (parts, 1 percent).
3. Who is the largest furniture wholesaler in Bulgaria?
Based on the ranking on this page, MEBEL STIL M EOOD (МЕБЕЛ СТИЛ-М ЕООД) is ranked as the number 1 furniture wholesaler in Bulgaria. The company is an established furniture manufacturer and wholesaler specializing in living room and bedroom furniture, based in the Sofia region with nationwide distribution. Other top wholesalers include EUROTRADING EOOD (rank 2), EZAX OOD (rank 3), LIGNA GROUP OOD (rank 4), and EVROMAR KOM OOD (rank 5).
4. Which countries supply furniture to Bulgaria?
Bulgaria imports furniture from 8 main supplier countries. Italy leads with approximately 22 percent market share (premium living room and designer furniture), followed by Turkey at 20 percent (upholstered sofas and bedroom sets), Germany at 15 percent (office and kitchen), Poland at 12 percent (wooden furniture), China at 10 percent (budget furniture), Serbia at 6 percent (solid wood via YAVOR IMPORT), Vietnam at 4 percent (rattan and outdoor), and other countries at 11 percent.
5. What is the size of the Bulgaria furniture market?
The Bulgarian furniture market was valued at approximately USD 480 million in 2024, growing at 5.4 percent annually. Domestic production accounts for 45 percent of market value, while imports account for 55 percent. Per capita furniture spending is USD 73.8 per year, significantly below the EU average of USD 245, indicating substantial growth potential as Bulgarian household incomes rise. Modern retail accounts for 52 percent, traditional retail 32 percent, and online retail 16 percent of total market.
6. Who are the largest furniture retailers in Bulgaria?
The two largest dedicated furniture retailers in Bulgaria are House Market Bulgaria EAD (Хаус Маркет България ЕАД) and Aiko Multi Concept OOD (Аико Мулти Консепт ООД). House Market Bulgaria operates large format home furnishing hypermarkets across major Bulgarian cities and imports directly from manufacturers, bypassing wholesalers. Aiko Multi Concept operates multi-concept stores combining furniture with home goods, electronics, and lifestyle products. Both retailers compete directly with the wholesale supply channel.
7. How can I export furniture to Bulgaria?
To export furniture to Bulgaria, first identify target wholesalers from the top 20 list on this page. Contact leading wholesalers such as MEBEL STIL M, EUROTRADING, LIGNA GROUP, or specialized wholesalers matching your product category. Ensure your products meet EU CE certification and Combined Nomenclature compliance requirements. Develop Bulgarian language labeling and marketing materials. For direct retail chain supply, contact House Market Bulgaria or Aiko Multi Concept purchasing departments. For shipment records and competitor analysis, subscribe to the TurkExim bill of lading database at ithalatihracat.biz.
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