ISLE OF WIGHT TOMATOES | COMPANY PROFILE

 Isle of Wight Tomatoes is the importer company in United Kingdom and provides an overview of their commitment to growing high-quality tomatoes. Established in 2007, they combine age-old agricultural traditions with modern innovation to produce over 40 varieties of tomatoes. These tomatoes are grown in the fertile soil of the Arreton Valley on the Isle of Wight, benefiting from the region's unique climate and longer hours of sunshine.

The company focuses on sustainability, using natural predators for pest control and employing bumblebees for pollination. They emphasize the taste and quality of their tomatoes, which are hand-picked only when perfectly ripe to ensure the best flavor. Isle of Wight Tomatoes is also involved in various community and environmental initiatives, underscoring their commitment to sustainable and responsible farming practices.

The target customers of The Isle of Wight Tomatoes include:

• Health-conscious consumers: Those who seek fresh, high-quality, and hand-picked produce.
• Gourmet food enthusiasts: Individuals interested in specialty products like unique tomato varieties, juices, and condiments.
• Subscription buyers: People looking for regular deliveries of fresh produce.
• Local and regional customers: Shoppers preferring locally grown and sustainable products.
• Businesses and restaurants: Establishments in need of premium tomatoes and related products.

The Isle of Wight Tomatoes offers a variety of products, all derived from their locally grown tomatoes. Their product range includes:

• Fresh Tomatoes: A variety of fresh tomatoes, hand-picked and delivered to ensure optimal freshness.
• Fresh Produce: This includes other fresh items grown on the Isle of Wight.
• Cooks Range: Specialty products like sauces and pastes made from their tomatoes.
• Gifts Ideas: Curated gift boxes containing a selection of their best products.
• Condiments: Including tomato ketchup and various tomato-based condiments.
• Juices: Tomato juices made from their fresh tomatoes.
• British Cheese: A selection of cheeses.
• Organic: Organic tomato products.

NEWS
 
The latest news about The Isle of Wight Tomatoes includes a significant rebranding effort. The company has transitioned from "The Tomato Stall" to "Isle of Wight Tomatoes" to highlight the unique geographical origin of their produce. The new branding features an eye-catching yellow logo symbolizing the island's abundant sunshine, aiming to attract a broader range of consumers. Additionally, Isle of Wight Tomatoes has introduced a new pink beef tomato variety, developed over three years, now available at M&S stores​.

LOGO

The logo of Isle of Wight Tomatoes features a vibrant yellow color that radiates the island's abundant sunshine. It includes a star icon, symbolic of a tomato calyx, which provides a modern and adventurous twist to the brand. This design shift aims to attract a broader range of consumers while emphasizing the tomatoes' unique geographical origin from the Isle of Wight​.

Address: Isle of Wight Tomatoes Main Road, Arreton, Isle of Wight, PO30 3AR

Phone: +44 (0)1983 866907

Email: hello@iowtomatoes.co.uk