Walong Market, Inc.

Company Overview

Walong Market, Inc., operating through its affiliated entity Walong Marketing Inc., is the leading Asian food distributor in the United States. Established in the year 2000, the company is headquartered at 95 B Caven Point Road, Jersey City, New Jersey 09305. With an activity value score of 81, Walong Market Inc. maintains one of the highest trade activity profiles among Asian specialty food importers in the United States. The most recent recorded transaction dates to May 20, 2026, confirming continuous and active commercial operations spanning more than two decades.

Walong Market Inc. is both a buyer and supplier on the international trade stage, functioning as a critical distribution intermediary between Asian food manufacturers and the United States consumer market. The company carries over 6,000 products from Asia's premium brands, leveraging its extensive sourcing network to provide comprehensive Asian food product coverage to retailers, wholesalers, and foodservice operators across the United States. With a total of 10,001 import transactions accumulated throughout its history, the company demonstrates the scale and sophistication of a major national distribution operation.

The company operates across an extraordinarily diverse product range, engaging with 984 verified trade partners and utilizing 48 freight ports across 36 trade areas worldwide. This vast network of supplier relationships and logistics infrastructure enables Walong Market Inc. to source products from virtually every major Asian food-producing region and deliver them efficiently to distribution points throughout the United States. The company's procurement area is the United States, while its supply areas span China, Taiwan, Thailand, Costa Rica, and dozens of other countries, reflecting a truly global sourcing operation.

The global rice market continues to demonstrate robust growth, with total production exceeding 500 million metric tons annually and international trade volumes reaching approximately 50 million metric tons. Market dynamics are shaped by monsoon patterns in South and Southeast Asia, government export policies in major producing countries like India, Thailand, and Vietnam, and evolving demand patterns in Africa, the Middle East, and increasingly in Western markets where specialty and aromatic rice varieties are gaining popularity among health-conscious consumers and culinary enthusiasts. Universal rice co. ltd Shanghai wachine trading co Universal rice co.ltd. I mei foods co.ltd. Chi mei frozen food co.ltd.

Trade Statistics

Walong Market Inc. has demonstrated extraordinary trade volume and consistency over recent years, with detailed import data available for the following periods:

The 2025 fiscal year represents an exceptionally active period with 5,096 individual transactions and over 77 million kilograms of imported goods. This volume positions Walong Market Inc. among the largest specialty food importers in the United States by transaction count. The 2026 year-to-date figure of 1,948 transactions within the first five months alone suggests an annualized run-rate comparable to 2025, indicating sustained high-volume operations. The average transaction weight in 2025 was approximately 15,126 kg, reflecting the mix of container-sized bulk shipments and smaller specialty product consignments that characterize the company's diverse product portfolio.

The most recent recorded import transaction occurred on May 20, 2026, involving a 1,064 kg shipment of Three Crabs brand fish sauce packed in round glass bottles (HS Code 210390), supplied by Viet Huong Trading Co.Ltd. of Hong Kong, exported from Hong Kong and imported through the port of Baltimore, Maryland. This transaction exemplifies the company's core business of importing branded Asian food products from established manufacturers for distribution throughout the United States market.

Supply chain optimization in the rice trade sector has been significantly enhanced by the adoption of containerized shipping, which provides improved cargo protection, predictable transit times, and easier handling at port facilities compared to traditional bulk vessel operations. The shift from break-bulk to containerized rice shipping has enabled smaller importers and regional distributors to participate more effectively in international trade, lowering barriers to entry and expanding the competitive landscape. Cold chain logistics for specialty rice products and temperature-sensitive varieties represents an emerging area of supply chain investment.

Product Portfolio

Walong Market Inc. imports an exceptionally diverse range of Asian food and consumer products, with a portfolio spanning 1,787 distinct HS codes and over 1,000 identified main product categories. This breadth reflects the company's comprehensive approach to Asian food distribution, covering virtually every product category found in Asian grocery stores and foodservice operations. The major product categories include:

Top HS Codes

• HS Code 210690 — Other food preparations (3.84% of transactions, 3,893 records). A broad category encompassing prepared food mixes, seasonings, condiments, and specialty Asian food preparations that form a significant portion of the company's inventory.
• HS Code 100630 — Semi-milled or wholly milled rice (2.86%, 2,893 records). Rice imports spanning various Asian rice varieties including jasmine, basmati, short grain, and specialty rice products sourced from Thailand, India, and other rice-producing countries.
• HS Code 100640 — Broken rice (2.79%, 2,824 records). Broken rice grades used in food processing, brewing, and animal feed applications, sourced primarily from Southeast Asian suppliers.
• HS Code 190590 — Other bread, pastry, cakes, and biscuits (2.64%, 2,678 records). Asian baked goods, crackers, and confectionery products including traditional Chinese, Japanese, and Southeast Asian snack items.
• HS Code 220290 — Other non-alcoholic beverages (1.97%, 1,994 records). Non-alcoholic beverage products including teas, juices, ready-to-drink beverages, and Asian specialty drinks.

Main Products

The company's diverse product range includes the following high-volume categories:

The global seafood trade continues to expand, with total trade values exceeding $160 billion annually and growing demand from both developed and emerging markets. Key trends driving the market include the increasing popularity of aquaculture-raised species, the development of value-added seafood products such as prepared and marinated items, and the growing importance of sustainability certifications in consumer purchasing decisions. Companies involved in seafood import and distribution must navigate complex regulatory requirements including HACCP food safety plans, FDA seafood import alerts, and country-specific testing protocols for antibiotic residues and heavy metals.

• Wood — Wood products and packaging materials representing 14.3% of identified product imports (1,662 transactions). Includes wooden chopsticks, bamboo products, and wooden packaging used in Asian food distribution.
• IPM (Instant Product Manufacturing) — Instant and processed food products at 13.97% (1,624 transactions). Encompasses instant noodles, instant soup mixes, and other convenience food products that are core to Asian grocery retail.
• Cod (rice and food products) — Rice and related food products at 13.67% (1,589 transactions). Covering various rice product codes used in international trade documentation.
• PPE (Personal Protective Equipment) — Protective equipment and related products at 11.71% (1,361 transactions). Reflecting diversification during the pandemic period into health and safety products.

Supply Chain

Walong Market Inc. maintains one of the most extensive supply chain networks in the Asian food import sector, spanning 984 verified trade partners, 48 freight ports, and 36 trade areas. The company's logistics infrastructure is strategically distributed across major U.S. coastal and inland ports, enabling nationwide distribution coverage. The principal freight ports include:

• Los Angeles — The primary West Coast port of entry handling 28.29% of import volume (28,648 transactions). As the largest port on the U.S. West Coast, Los Angeles serves as the main gateway for imports from China, Taiwan, and Southeast Asia destined for Western U.S. distribution.
• New York — The primary East Coast port handling 13.13% of imports (13,293 transactions). Serving the densely populated Northeast market and Eastern seaboard distribution networks.
• Newark NJ — The New Jersey port handling 12.48% of imports (12,635 transactions). Complementing New York for the Tri-State area and Mid-Atlantic distribution.
• Long Beach CA — The Southern California port handling 11.56% of imports (11,709 transactions). Working alongside Los Angeles to manage the massive volume of Asian imports.
• Oakland — The Northern California port handling 10.72% of imports (10,858 transactions). Serving the San Francisco Bay Area and Pacific Northwest markets.

Key Trade Partners

The company collaborates with an extensive network of 984 trade partners:

Universal rice co. ltd Shanghai wachine trading co Universal rice co.ltd. I mei foods co.ltd. Chi mei frozen food co.ltd. Viet huong trading co.ltd. Vitasoy international Itoh trading KSF beverages

The leading trade partners include Universal Rice Co. Ltd with 5,302 transactions (5.24%), Shanghai Wachine Trading Co with 5,277 transactions (5.21%), Universal Rice Co.Ltd. with 3,709 transactions (3.66%), I Mei Foods Co.Ltd. with 3,336 transactions (3.29%), and Chi Mei Frozen Food Co.Ltd. with 2,816 transactions (2.78%). The remarkably low concentration ratios — with no single partner exceeding 5.24% — reflect the company's strategic diversification across hundreds of suppliers, mitigating supply chain risk and ensuring competitive procurement pricing across its vast product range.

India is the world's largest rice exporter by volume, with annual exports exceeding 20 million metric tons, and maintains a dominant position in the global Basmati rice trade. The Indian rice export sector is supported by government policies including minimum support prices for paddy procurement, export incentives for certain rice categories, and a vast network of rice mills across major producing states including Punjab, Haryana, Andhra Pradesh, and West Bengal. The geographic indication (GI) certification for Basmati rice grown in specific regions of India provides additional market protection and premium pricing opportunities for certified exporters.

Market Analysis

Walong Market Inc.'s trade pattern reveals a company that serves as the dominant distribution intermediary for Asian food products in the United States. The geographic trade area distribution shows China as the largest supply area at 20.06% of transactions (20,310 records), followed closely by Taiwan (18.85%, 19,083 records), Other countries (18.63%, 18,863 records), Thailand (11.10%, 11,243 records), and Costa Rica (9.45%, 9,566 records). This distribution reflects the company's core positioning as a comprehensive Asian food sourcing platform, with primary supply chains running from Greater China and Southeast Asia to the United States.

The company's dual-port strategy on both coasts — with Los Angeles/Long Beach handling over 39.85% of imports on the West Coast and New York/Newark handling over 25.61% on the East Coast — provides comprehensive national coverage that is essential for a distributor serving retail and foodservice customers across the entire United States. The additional use of Oakland and Baltimore ports further extends geographic reach and provides routing flexibility to optimize delivery times and transportation costs.

The 2025 performance of 5,096 transactions represents a peak operational level, and the 2026 trajectory of 1,948 transactions in five months suggests continued strong demand. The company's extraordinary product diversity — spanning 1,787 HS codes — positions it as a one-stop sourcing solution for retailers and foodservice operators seeking to offer authentic Asian products to their customers. The longevity of operations since 2000, combined with the scale of trade relationships across 984 partners, confirms Walong Market Inc.'s position as the preeminent Asian food distribution company in the United States market.

India is the world's largest rice exporter by volume, with annual exports exceeding 20 million metric tons, and maintains a dominant position in the global Basmati rice trade. The Indian rice export sector is supported by government policies including minimum support prices for paddy procurement, export incentives for certain rice categories, and a vast network of rice mills across major producing states including Punjab, Haryana, Andhra Pradesh, and West Bengal. The geographic indication (GI) certification for Basmati rice grown in specific regions of India provides additional market protection and premium pricing opportunities for certified exporters.

Competitive Positioning and Growth Strategy

Walong Market Inc. occupies a unique position in the U.S. food import landscape as the number one Asian food distributor. The company's competitive advantages include its unparalleled product breadth of over 6,000 SKUs, its deep supplier relationships across 984 trade partners, and its multi-port distribution infrastructure that enables efficient nationwide delivery. The company's e-commerce presence through Walmart.com and its own website extends its reach beyond traditional wholesale channels to direct-to-consumer and online retail markets.

The company's diversified supplier base — where no single trade partner accounts for more than 5.24% of total transactions — provides resilience against supply chain disruptions and supplier-specific risks. This diversified sourcing model, combined with relationships spanning 36 trade areas, enables Walong Market Inc. to quickly adapt to changing market conditions, product trends, and consumer preferences in the rapidly growing U.S. Asian food market. The continued high activity score and consistent transaction volume growth confirm the company's strong market position and sustained operational excellence in international food trade.

The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.

Contact Information

Address: 95 B Caven Point Road, Jersey City, New Jersey 09305, United States

Company Type: United States Buyer & Supplier

Last Transaction Date: May 20, 2026

Activity Score: 81 (Highly Active)

Website: walong.com (6 URLs collected)

Business Description: Established in 2000, Walong Marketing Inc. is the #1 Asian food distributor in the U.S., carrying over 6,000 products from Asia's premium brands.

The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.

Asian Food Market Trends and Growth Drivers

The U.S. Asian food market has experienced remarkable growth over the past two decades, driven by demographic changes, culinary exploration, and the globalization of food culture. Asian Americans represent approximately 6% of the U.S. population, with purchasing power exceeding $700 billion annually, making this community one of the most significant consumer segments for authentic Asian food products. Beyond the Asian-American community, mainstream American consumers have increasingly embraced Asian cuisine, with Korean, Japanese, Chinese, Thai, Vietnamese, and Filipino food products gaining widespread popularity through restaurant dining, food media, and social media platforms.

Walong Market Inc.'s product range of over 6,000 SKUs positions it to serve this growing market comprehensively. The company's ability to source products from China, Taiwan, Thailand, and Costa Rica — covering virtually every major Asian food-producing region — provides unparalleled product variety that competitors with narrower geographic focus cannot match. The company's presence on Walmart.com extends its distribution beyond traditional wholesale channels to direct-to-consumer and online retail markets, capturing additional sales from consumers who may not have access to specialized Asian grocery stores in their local areas.

The combination of an established wholesale distribution network serving retail stores and foodservice operators, together with the emerging e-commerce channel through Walmart.com, creates a multi-channel distribution strategy that maximizes market reach and revenue potential. Walong Market Inc.'s position as the number one Asian food distributor in the United States provides significant scale advantages in procurement pricing, logistics efficiency, and brand recognition that create substantial barriers to entry for potential competitors in the Asian food import and distribution sector.

The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.