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electronics sector - TURKEY MARKET RESEARCHES

TURKEY ELECTRONICS MARKET RESEARCH

Worldwide information and data processing technologies have demonstrated remarkable development in

recent years. Taking a place among the developed countries in the 21st Century, often called “the

information age”, depends upon progress in the electronics and communication sectors. Similarly, the

Turkish electronics industry is continuously working to produce innovative, high quality and globally

competitive products.

The Turkish electronics industry began to develop rapidly in the second half of the ‘80s. The introduction of

colour TV broadcasting and the acceleration in telecommunication investments boosted development.

Furthermore, the revolution in telecommunication technologies which took place during those years

increased the growth of the sector. Most of the Turkish companies started operations through foreign

license agreements.

The licensors originated from the Netherlands, Germany, Japan, the USA, Canada, France, the United

Kingdom, Denmark and Italy. Today the sector is a mature industry and has reached a significant level in

technical knowledge.

The electronics industry is examined in six subsectors:

􀂃 Telecommunications equipment,

􀂃 Consumer electronics,

􀂃 Computers,

􀂃 Defence industry electronics,

􀂃 Professional and industrial equipment,

􀂃 Components.

The telecommunications subsector comprises telecommunication cables and wires, transmission equipment,

telephone and telegraph automatic exchanges, enduser equipment (telephone, teleprinters, telefax etc.),

transmitters and receivers for wireless telephone/telegraph equipment, receiver/transmitter antennas for

wireless telephone equipment.

The Turkish telecommunications subsector’s products form the infrastructure of communications all over the

world. The consumer electronics subsector consists of colour televisions, audio appliances, video players,

cash registers, audiovideo cassettes, television satellite receivers and antennas, electronic scales and

electronic calculators. The Turkish consumer electronics subsector, after many years of hard work, has

achieved a market share of more than 50% in the European market for CRT TV sets. Moreover, in order to

protect its leading position, investments in LCD display technology and application specific integrated

circuit-ASIC technology are increasing in Turkey.

The products of computer subsector are hardware, software, services and supplies. The increasing

utilization of IT has greatly enhanced the technical capabilities and knowledge of Turkish computer

subsector firms. The professional and industrial equipment subsector is composed of uninterrupted power

supplies, induction ovens, rectifiers, automation systems, signalization and alarm systems, automotive

electronics, test and measuring equipment, medical electronics, audiovisual systems, industrial electronic

equipment, fire alarm and security systems. It is a key subsector that contributes to many diverse

industries.

The components subsector includes circuit elements, printed circuit boards, picture tubes, coils and

transformers, acoustic elements, connection elements, electronic relays. The investments in the

components subsector have continued to increase in line with the activities of other subsectors of the

electronics industry. PRODUCTION According to the data from “Turkish Electronic Industrialists’ Association -

TESID, Turkey’s total electronics industry production was US$ 12 billion in 2011. Consumer electronics have

the largest share (32%) in total electronics production in Turkey. Professional and Industrial Equipment,

which is another important subsector, accounts for 20% of the total production in the electronics sector.

The electronics industry in Turkey has developed considerable capacity in two subsectors: consumer

electronics and telecommunication equipment. Television sets are the most significant product group in the

consumer electronics subsector. In terms of quantity, production of televisions was 10.9 million units in

2011. The shift in customer expectations toward LCD and Plasma TVs is compelling Turkish TV producers to

invest in new technologies.

Turkishmade TV sets have excellent reputation among European consumers with respect to price and

quality. There are approximately 300 firms operational in the television-radio receivers and audiovisual

equipment sectors. The main factories are located in Istanbul and Manisa. © Republic of Turkey - Ministry of

Economy, 2012 4 Production and Exports of TV sets in 2011 (1000 Units) Production Export TV sets 10.901

9.104 Source: Turkish Electronics Industrialists Association (TESID)

Another important subsector of the electronics industry is the telecommunication subsector.

Telecommunication equipment production reached US$ 2.3 billion in 2011. Turkey’s main target in this

subsector is to establish a rich communication infrastructure, and to this end, considerable knowledge and

experience have been accumulated. In addition, research and development activities have played a key

role in the success of telecommunication subsector.

The Turkish telecommunication industry is composed of more than 140 companies with large and medium

sized companies dominating the industry.

Telecommunication cables have the largest share in the total production of the telecommunication

equipment subsector. In the Turkish cables and wires sector, almost every type of electric and

telecommunication cables, ranging from electrical shaver coils to large energy transmitting cables and

telecommunication optic cables, are produced. Major items include insulated enamelled winding wires,

coaxial cables, electric conductors and fibre optic cables. With more than 370 cable manufacturers including

the plants of multinational cable companies, Turkey has a large potential for cable production. Most of the

large telecommunication cable manufacturers are located in the cities of Istanbul and Kayseri, and a few

large companies dominate the industry.

Specialization in the production of fibre optic cables is becoming increasingly important. There are

approximately 2,033 manufacturing companies in the field of electronics. The Turkish electronics industry

manufacturers/exporters follow European and international standards and norms. The obligation to affix

the “CE Mark” to products began in the local market in 2002. At the same time, Turkish manufacturers have

been closely following the developments in international quality and environmental standards. “Arçelik AŞ”,

“Vestel Elektronik San. ve Tic. AŞ”, “BSH Ev Aletleri San. ve Tic. AŞ”, “Vestel Beyaz Eşya San. ve Tic. AŞ”,

“Aselsan Elektronik San. ve Tic. AŞ”, “Siemens San. ve Tic. AŞ”, “HES Hacılar Elektrik San. ve Tic. AŞ” and

“Vestel Dijital Üretim AŞ” are some of the Turkish electronics companies which have been listed in the

“Istanbul Chamber of Industry’s Top 500 Companies List of 2011”.

EXPORTS

The Turkish electronicindustry, founded on high added value, innovation, creativity, and extensive research,

develops products not only for the local market but also for overseas. The exports of the sector have

demonstrated a constant increase since 1990. This is mainly due to intensive R&D efforts and production

aligned with the needs of the export markets.

Electronics industry products having the most recent technology are supplied to the Turkish market

simultaneously with Europe. Turkish electronics industry exports are primarily directed to European

markets. In 2011, the Turkish electronics industry realized exports to nearly 200 countries. The total value

of electronics exports reached about US$6.5 billion in 2011. As in production, consumer electronics and

telecommunication equipment were the main items in exports.

The export value of the consumer electronics subsector reached US$ 2.0 billion in 2011. The most important

consumer electronics product is TV sets. Television exports were about US$ 1.88 billion in 2011. The share

of TV sets is 94% in the consumer electronics subsector exports. Those products were exported to more

than 90 countries throughout the world in 2011, the main export destination being the European Union.

Turkish TV sets had a share of approximately 50% in the European market. Developments in the world

telecommunications subsector, such as intensive infrastructure investments, were reflected in the

telecommunications subsector exports. In 2011, the export value of the telecommunications subsector

reached US$ 2.5 billion. Telecommunication cables have the largest share in the total exports of

telecommunication sub-sector and at present, telecommunication cables exports comprise 94% of the

Turkish telecommunication equipment subsector exports. It is worth mentioning that exports of

telecommunication cables reached US$ 2.3 billion in 2011. At present, the top markets for Turkish

telecommunications cables are the United Kingdom, Iraq, Germany, Israel, Belgium, Turkmenistan and

Libya.

In addition, most of the fibre optic cables (HS6 Code: 854470) produced in Turkey are exported, and

present, the major export markets for fibre optic cables are Turkmenistan, Bulgaria, Portugal, Kazakhstan,

Iraq and the U.A.E.* The export performance of the young and dynamic Turkish electronics industry has

been increasing with high quality products at reasonable prices. Although, the present export value is not

high on a global scale, it is believed that Turkish electronics will attain significant market shares in foreign

markets with their broad range of products, continuous R&D activities, engineering quality and efficient

after sales services.

TRADE FAIRS

The full list of the fairs which will be held in 2013 can be reached through

the official website of the Union of Chambers and Commodity Exchanges of Turkey

(http:www.fuarguide.org.tr).

USEFUL LINKS

􀂃 General Secretariat of Istanbul Minerals and Metals Exporters’ Union: http://www.immib.org.tr/en

Turkish Electronics Industrialists Association http://www.tesid.org.tr *

Source: Trademap(www.trademap.org)

TAGS :Turkish electronics market ,buy electronics from Turkey, import electronics from Turkey, Turkish electronics exporters

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